Music Video Director Wayne Isham

Wayne Isham is a very famous videos director and has directed many famous stars music videos because of his unique video tecniques. Wayne Isham has also directed in films aswell which is one of the reasons why the way he makes music videos is different from other directors. He encorporates his film making skills in to many of the music videos he has directed.

Some of the videos he has worked on with various artist:

Will Smith - Miami

1. Use of green screen and real location in the video
2. Use of special effects / slow motion then skips to other bits
3. Song stops then goes into a dance scene performance

Bon Jovi - Its My Life

1. There is a story line / a few scenes of acting in the video
2. Element of stage performance through the whole song
3. Use of special effects jumping off bridge / going under big lorry
4. The video is also staged

N-Sync - Bye Bye

1. Change of location alot in this video
2. This video has a story line
3. Has a meaning behind the video about them being controlled like puppets
4. Lots of dance breaks in the video
5. Special effects

Wayne Isham

Wayne Isham is a very famous video director within the music industry and has worked with many big name performers. He has worked with artist such as, Britney Spears, Nsync, Pink Floyd, Bon Jovi, Will Smith, Michael Jackson, and many more.



Here is a time line of the videos Wayne Isham has worked on


1984 - Caught In The Act - Styx


1984 - Home Sweet Home - Motley Crue


1986 - You Give Love A Bad Name - Bon Jovi


1987 - So Emotional - Whitney Houston


1988 - Pour Some Sugar On Me - Def Leppard


1989 - Dr . Feelgood - Motley Crue


1990 - Black Cat - Janet Jackson


1991 - Enter Sandman - Metallica


1992 - Spending My Time - Roxette


1993 - Bed Of Roses - Bon Jovi


1994 - 5 Minutes Alone - Pantera


1995 - You Are Not Alone - Michael Jackson


1996 - When You Love A Woman - Journey


1997 - Cunning Stunts - Metallica


1998 - Miami - Will Smith


1999 - I Want It That Way - Backstreet Boys


2000 - Bye Bye Bye - N Sync


2001 - Im Not A Girl - Britney Spears


2002 - The One You Love - Paulina Rubio


2003 - Frantic - Metalica


2004 - Dont - Shania Twain


2006 - Seize The Day - Avenged Sevenfold


2007 - Peice Of Me - Britney Spears


2008 - Your Love Is A Lie - Simple Plan


2009 - My Life Would Suck Without You - Kelly Clarkson


2010 - I like It - Enrique Iglesias

Sony BMG

On march 4th 2004 Sony Music Entertainment and Bertelsmann Ag Merged changing their name to Sony BMG. The merge in companies resulted to 2000 jobs being cut across the company saving them a massive 350 million dollars a year. Sony BMG is now a giant figure in the music industry and has music labels under its belt such as, Epic Records, J Records, Zomba Records and many more.

Rough Trade 21st Century

Rough Trade has changed dramaticaly in the 21st century, Before they didnt have their artist on contracts which backfired on them when they first started out but now have brought that into their company. Also they have accountants who handle all the financial business which they did not have in the past because they didnt really feel it was a busniess it was mroe of a place for people who loved music to go and buy and sell records.

Rough Trade in the 21st century finally got a number one in the charts they had been so close to in the past but couldnt achieve because of the contract problem. Duffy was the artist who got them thier number one in the charts, But they stuck to their same principle and gave duffy time and did not pressure her to do something she did not want to do.

Rough Trade 1990's

At the start of the 1990's after years of arguments within the company two thirds of the companies staff were axed. The company were in real trouble and even sold of the company name.

Finally Geoff and his new partner Jeannette moved into a new office in 1991, And they also went about making a new artist management. Rough Trade knew that they could be sucessfull from past experiences they just needed to reluctantly use some of the big corporations techniques but they still uphold looking after their artist and not putting pressure on them.

Rough Trade 1980's

One of the things that was really affecting Rough Trade was the " Contracts " issue. Because Rough Trade were not like the big corporations trapping artist with a contract this meant that they had the freedom once they got big and started selling loads of records they would just leave Rough Trade for a bigger company. This was frustrating for Rough Trade because there artist were leaving before they could nail a number 1 in the charts.

In 1982 Rough Trade wanted to be more organised because they were becoming more of a known company so they hired an accountant because none of the people at their were business minded they just cared about the music. But this backfired and allmost made the company go bust which allmost closed the shop this then caused tension within Rough Trade and caused a rift between the distribution side of Rough Trade and Record label. Distribution became very powerfull because it acounted for 90% of Rough Trade.

Rough Trades ideology from the very beginning was all about the music and giving unkown artist a chance to become something challenging the majour record labels ideology of just to make profit. However Rough Trade finally started putting artist on contracts so that they couldnt just up and leave them whenever they wanted, they had learned from that mistake in the past. Also making money has become important to Rough Trade.

When Rough Trade found out about the Smiths it was like a breath of fresh air because they were something new and they knew this. The introduction of The Smiths brought Rough Trade great sucess and also brought the music industry something new. The Smiths introduced Indie music which has become massive biggest thing since Punk music and Rough Trade were reaping the rewards. The Smiths were on a contract so they couldnt just leave Rough Trade and go to another record label.

Research On Rough Trade 1970's

Rough trade was founded in 1976 and set up in West London. The label was set up in 1978 and also went into the distribution business that year. The musical trend that was the main thing back then was punk. Punk was very popular when rough trade first started out and that was the main thing they sold, however rough trade also sold reggae music as the area the shop was located had a strong carribean culture there.

Rough Trade was very different from the majour big companies. First of all there main focus wasnt all about making profit they didnt throw a contract at their artist to keep them under controll. Rough Trade liked to give their artist freedom in whatever they wanted to bring out and did not pressurise them to sell what they wanted. Unlike the big corporations Rough Trade actually looked after their artist made sure they were ok, But not all artist were greatfull and some of them left them as soon as they got big for deal with a big label industry.

Rough Trade used a very smart technique to expand the independent music scene. On each album in the shop they had a set of instructions inside for people to read, These instructions were things like how to make your own album covers etc. These instructions were a big help for these unknown artist to get themselves out there and gave people hope that they could become big without being enslaved by a contract from a big corporation. In 1979 Richard Scott was put in charge of international distribution.