Wednesday, 15 December 2010
15th December
Monday, 13 December 2010
13th December
Wednesday, 8 December 2010
8th December
Monday, 29 November 2010
29th November
Monday, 22 November 2010
22nd November
Wednesday, 17 November 2010
17th November
Thursday, 11 November 2010
Test Shots And Lighting 10th November

Here is a picture that we all liked as a group and feel that this is the sort of lighting that we want for our video. The lighting in this tester shot has a nice white white contrast in the background which makes the light look more sleek.
Monday, 1 November 2010
Video Analysis
"The worst thing about crossing a line, Is when you dont know, You allready have."
At the very beginning of the video there is a black background with white writing with a quotation. The colors of black and white have been used to get the audience attention to the writing straight away because they are two colors that stand out well together. The writing on the screen is to straight away let the audience know that there is going to be a story told throughout the video and that the audience should think about that quote through out the video.
After the words at the beginning there is a abit of dialogue between Drake and a Man. This is done to reiterate that this song has meaning and a story to it. The beginning of the video has many quick shots of Drake in the club and the studio this shows that he has a busy life style and that he is allways on the move. The Lighting of the video is very dark and has alot if red and green flashing during the video sometimes bluring the screen. The flashing lights are shown to show the night life of the of the rapper. In the club they show all the girls dancing with other men and the club full of girls but Drake on his own staring at the woman with the man who kills him at the end. This scene is showing that drake is making that decision in his mind to cross the line without realising which goes back to the quote at the beginning.
Audience Profile
Background : Working Class / Maybe Middle
Occupation : Students,Part Timers,unskilled
Gender : Female / Male
Sexuality : Dont mind
Likes : Shopping,Learning new things,Fashion,Independent Women,Learning new things
Dislikes : Narrow Minded People,Racists,Copy Cats,WAG'S
Ambitions : To become sucessfull respectable women
Musical Prefrences : Rhianna,Beyonce,Cheryl Cole,Christina Aguilera,Madonna
Consumer Habbits : Buy CD's,Cinema goers,Shoppa holics,
Idols : Madonna,Marilyn Monroe,Barack Obama
Monday, 25 October 2010
Thursday, 21 October 2010
Costume List
Nancy Compopiano - Jeans , Heels , Leopard Print Jacket ,
Ellis Knowles - Jeans , Heels , jacket
Peter Adeyinka - Trousers , Shoes , Red Tie , Cadigan
Wednesday, 20 October 2010
Brief Of The Band
Monday, 11 October 2010
Young Money - Bed Rock , Codes And Conventions
Bed Rock is a track performed by Young Money who are a famous rap group signed to cash money records founded by Lil Wayne.
Through out this video we see a lot of pretty girls dancing around the house getting all close with the rappers. The use of the girls is symbolising that the rap lifestyle is full of pretty girls throwing themselves at you which relates to the lyrics of the song because it refers to women the whole way through. All through the video the rappers flash their money and chains and throw money on a snooker table they do this to show that they are super rich and they don't care how much money they spend it don't matter to them.
The video is very colourful to get the audience attention and is easy on the eye. The camera shots are very quick sharp shots each catching different shots of the rappers rapping and messing around in the mansion most of the shots are mid section pictures.
Thursday, 7 October 2010
Digi Pack Anylysis

First of all the iconic picture of michael jackson is used on this album cover to draw the audience in , this will draw them in because he looks young and innocent and thats the michael jackson the fans all used to know and love. They used this picture very effectivley because this was michael before all the media stories that have been in the news which damaged his career. The colors used on this digi pack have been chosen very carefully the use of gold makes the album seem elegant , this is michael jackson sharing something special with his fans not just a normal CD cover for them to buy. Michael Jackson is wearing a pure white suit on the front cover of his CD cover to symbolise that he is pure allmost angel like this gives the audience a warm feeling and therfore connects with them
The signature on the album cover makes the audience feel very close to Michael , It shows that he has thought about his fans and wanted to make them feel special by putting his signature there. This is a smart tactic because normaly fans would die to get Michael Jackson to sign a shirt or something , so to do that he is catering to his fans and thinking of them.
Wednesday, 29 September 2010
Music Video Director Wayne Isham
Some of the videos he has worked on with various artist:
Will Smith - Miami
1. Use of green screen and real location in the video
2. Use of special effects / slow motion then skips to other bits
3. Song stops then goes into a dance scene performance
Bon Jovi - Its My Life
1. There is a story line / a few scenes of acting in the video
2. Element of stage performance through the whole song
3. Use of special effects jumping off bridge / going under big lorry
4. The video is also staged
N-Sync - Bye Bye
1. Change of location alot in this video
2. This video has a story line
3. Has a meaning behind the video about them being controlled like puppets
4. Lots of dance breaks in the video
5. Special effects
Tuesday, 28 September 2010
Wayne Isham
Here is a time line of the videos Wayne Isham has worked on
1984 - Caught In The Act - Styx
1984 - Home Sweet Home - Motley Crue
1986 - You Give Love A Bad Name - Bon Jovi
1987 - So Emotional - Whitney Houston
1988 - Pour Some Sugar On Me - Def Leppard
1989 - Dr . Feelgood - Motley Crue
1990 - Black Cat - Janet Jackson
1991 - Enter Sandman - Metallica
1992 - Spending My Time - Roxette
1993 - Bed Of Roses - Bon Jovi
1994 - 5 Minutes Alone - Pantera
1995 - You Are Not Alone - Michael Jackson
1996 - When You Love A Woman - Journey
1997 - Cunning Stunts - Metallica
1998 - Miami - Will Smith
1999 - I Want It That Way - Backstreet Boys
2000 - Bye Bye Bye - N Sync
2001 - Im Not A Girl - Britney Spears
2002 - The One You Love - Paulina Rubio
2003 - Frantic - Metalica
2004 - Dont - Shania Twain
2006 - Seize The Day - Avenged Sevenfold
2007 - Peice Of Me - Britney Spears
2008 - Your Love Is A Lie - Simple Plan
2009 - My Life Would Suck Without You - Kelly Clarkson
2010 - I like It - Enrique Iglesias
Sony BMG
Monday, 27 September 2010
Rough Trade 21st Century
Rough Trade in the 21st century finally got a number one in the charts they had been so close to in the past but couldnt achieve because of the contract problem. Duffy was the artist who got them thier number one in the charts, But they stuck to their same principle and gave duffy time and did not pressure her to do something she did not want to do.
Rough Trade 1990's
Finally Geoff and his new partner Jeannette moved into a new office in 1991, And they also went about making a new artist management. Rough Trade knew that they could be sucessfull from past experiences they just needed to reluctantly use some of the big corporations techniques but they still uphold looking after their artist and not putting pressure on them.
Rough Trade 1980's
In 1982 Rough Trade wanted to be more organised because they were becoming more of a known company so they hired an accountant because none of the people at their were business minded they just cared about the music. But this backfired and allmost made the company go bust which allmost closed the shop this then caused tension within Rough Trade and caused a rift between the distribution side of Rough Trade and Record label. Distribution became very powerfull because it acounted for 90% of Rough Trade.
Rough Trades ideology from the very beginning was all about the music and giving unkown artist a chance to become something challenging the majour record labels ideology of just to make profit. However Rough Trade finally started putting artist on contracts so that they couldnt just up and leave them whenever they wanted, they had learned from that mistake in the past. Also making money has become important to Rough Trade.
When Rough Trade found out about the Smiths it was like a breath of fresh air because they were something new and they knew this. The introduction of The Smiths brought Rough Trade great sucess and also brought the music industry something new. The Smiths introduced Indie music which has become massive biggest thing since Punk music and Rough Trade were reaping the rewards. The Smiths were on a contract so they couldnt just leave Rough Trade and go to another record label.
Thursday, 23 September 2010
Research On Rough Trade 1970's
Rough Trade was very different from the majour big companies. First of all there main focus wasnt all about making profit they didnt throw a contract at their artist to keep them under controll. Rough Trade liked to give their artist freedom in whatever they wanted to bring out and did not pressurise them to sell what they wanted. Unlike the big corporations Rough Trade actually looked after their artist made sure they were ok, But not all artist were greatfull and some of them left them as soon as they got big for deal with a big label industry.
Rough Trade used a very smart technique to expand the independent music scene. On each album in the shop they had a set of instructions inside for people to read, These instructions were things like how to make your own album covers etc. These instructions were a big help for these unknown artist to get themselves out there and gave people hope that they could become big without being enslaved by a contract from a big corporation. In 1979 Richard Scott was put in charge of international distribution.